Shine Bright Like a Diamond with Pantene Silver Expressions Purple Shampoo and Toner



Tired of dull, brassy tones in your silver or gray hair? Want to neutralize unwanted yellow and orange hues for radiant, luminous locks? Look no further than the new Pantene Silver Expressions Purple Shampoo and Toner. Specially formulated with violet pigments, this shampoo brightens whites, reduces dullness, and makes grays gorgeously silver.

The Power of Purple Pigment

At the heart of Pantene Silver Expressions is its color-correcting purple pigment. Purple is opposite yellow on the color wheel, so it counteracts any warm, brassy tones that tend to pop up in gray and silver hair. The violet pigment deposits onto the hair strand, muting out yellow hues. This leaves hair looking cleaner, brighter, and more vibrant. Free of any orange or red undertones, your grays will take on a beautiful, icy sheen.

100% Paraben and Silicone Free

In addition to purple pigments, Pantene Silver Expressions is made with a nourishing, silicone-free formula. It gently cleanses and conditions hair, removing buildup without stripping natural oils. The shampoo is enriched with Pro-V nutrients to repair damage and leave hair incredibly soft, smooth, and manageable. It’s also 100% free of parabens, so you can feel good about what you’re putting on your strands.

Infused with Lotus Flower

For a scent as luxurious as your hair, Pantene Silver Expressions is infused with notes of fresh lotus flower. Inspired by the elegant purple blossoms, this floral fragrance is light, airy, and luxurious. It lingers softly in your hair, surrounding you with a delicate aroma as sensational as your shade.

How to Use

Using Pantene Silver Expressions is simple:

Apply a generous amount to wet hair, massaging into roots, lengths and ends. Pay extra attention to the brassiest areas.
Let sit for 3-5 minutes so the violet pigments can fully deposit onto hair strands.
Rinse thoroughly until water runs clear.
For optimal results, use in place of your regular shampoo 1-2 times per week. The longer you leave it on, the more it will brighten your grays and neutralize yellow tones. With continued use, your hair will look noticeably cleaner, shinier, and illuminated with a gorgeous silver glow.

Say Goodbye to Drab, Lackluster Strands

Don’t let dull, dingy grays get you down. Brighten your mane and neutralize brassiness with Pantene’s new Silver Expressions. The nourishing formula and corrective purple pigment work together to polish your grays and preserve your gorgeous silver shade. Your hair will look salon fresh with renewed vibrancy, luminosity, and shine.


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