OUAI Curl Defining Cream



Let Your Curls Shine with OUAI’s All-in-One Curl Defining Cream. This lightweight, nourishing cream smooths, hydrates and defines curls for soft, touchable texture and frizz-free definition.

Creamy Curl Perfection

OUAI’s Curl Defining Cream is specially formulated for all curl types, from loose waves to tight coils. This versatile cream can be used on both wet and dry hair to define, moisturize and control frizz, giving you smooth, bouncy curls that last. The unique whipped cream texture starts rich and thick like ice cream, then melts into hair like a serum with zero residue or stickiness.

Nourish and Define

Packed with nourishing ingredients like shea butter, jojoba oil and aloe vera, this curl cream provides weightless hydration and soft hold. It smoothes the cuticle, reducing frizz and flyaways for flawless definition. Antioxidant-rich sunflower seed extract strengthens and protects strands from damage. The result is touchably soft, supple curls that shine with health.

Ultra-Hydrating Formula

OUAI Curl Defining Cream quenches thirsty curls with an ultra-hydrating formula. The whipped cream base provides instant nourishment and moisture to parched strands. Shea butter conditions and softens while jojoba oil mimics the hair’s natural sebum for lightweight hydration that won’t weigh curls down. Aloe leaf juice soothes the scalp and seals in moisture for lasting hydration.

Enhanced Shine and Definition

Natural oils create brilliant shine while providing the perfect medium hold for defined curls. Jojoba oil smooths and nourishes strands for flawless definition and frizz control. Sweet almond oil conditions and enhances shine. Sunflower seed oil strengthens and protects against environmental damage. The result is luminous, healthy-looking curls that turn heads.

Universal Curl Cream

OUAI Curl Defining Cream works wonders on all curl types and textures. The rich, hydrating formula effortlessly defines loose beachy waves, while providing medium hold and frizz control for tighter corkscrew curls. It can be used alone or layered under a harder hold gel. Best of all, it’s free of silicones, sulfates and parabens so curls look naturally defined.

Perfect For All Routines

Use OUAI’s versatile curl cream to define, moisturize and reduce frizz in any styling routine. For wash-and-go styling, apply to soaking wet hair section by section, scrunching up toward the roots. Let air dry or diffuse for maximum volume. Refresh curls on second-day hair by smoothing through dry strands. For twist outs, braid outs or bantu knots, work through damp hair and let set before gently unraveling.

Delightful Bergamot + Lemon

This curl cream is scented with OUAI’s signature North Bondi fragrance featuring notes of bergamot, lemon, rose and musk. The bright, mood-boosting citrus scent uplifts the senses.

Clean Ingredients You Can Trust

OUAI is dedicated to using only the highest quality, ethically sourced ingredients. All OUAI products are vegan, gluten-free and cruelty-free. Formulas are thoughtfully crafted without silicones, sulfates, phthalates, parabens or synthetic fragrances and dyes.

By Hairstylists, For You

OUAI was created by celebrity hairstylist Jen Atkin to provide high-quality haircare that is accessible, relatable and effective. The brand is inspired by Jen’s world travels and passion for making clients look and feel their best. OUAI is revolutionizing haircare with proven products and honest conversation.

Treat your curls to nourished definition and frizz-free shine with OUAI Curl Defining Cream. This lightweight, multifunctional cream smooths and hydrates all curl types for flawless results.


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