OGX Ever Straightening + Brazilian Keratin Therapy Shampoo for Smooth, Shiny, Frizz-Free Hair



Tame unruly, frizzy hair and unlock your straight, sleek hair goals with the OGX Ever Straightening + Brazilian Keratin Therapy Shampoo. Infused with nourishing oils and smoothing keratin, this shampoo transforms rough, dull strands into straighter, softer, shinier locks.

Transformative Formula with Keratin Protein

At the heart of this frizz-fighting shampoo is keratin, the protein that makes up 95% of your hair’s structure. Keratin bonds broken strands back together, reinforcing and repairing damage caused by heat styling, coloring, environmental aggressors and normal wear and tear. The result is visibly smoother, softer, shinier hair from root to tip.

Natural Oils Deeply Hydrate

While keratin strengthens your strands, a luxe blend of natural oils provides intense moisture to combat dryness and breakage. Avocado oil, rich in vitamins A, D, E, protein and amino acids, leaves hair incredibly soft and supple. Coconut oil, bursting with fatty acids, penetrates to moisturize and add lustrous shine. Cocoa butter nourishes and protects with antioxidants and essential fatty acids.

Fights Frizz and Flyaways

When humidity hits, your straight style can quickly morph into a frizzy mess. The keratin in this shampoo works to smooth the cuticle, sealing in moisture and blocking out frizz and flyaways even in damp or rainy weather. Say goodbye to poofy hair and enjoy long-lasting straight, sleek strands.

Strengthens and Smooths

No matter your hair type — straight, wavy, curly or coily — this shampoo gently cleanses while making strands smoother, softer and more manageable. The keratin therapy repairs inner damage and smooths the cuticle for visibly straighter, frizz-free hair even after air drying. Weak, brittle strands are replenished and renewed.

Delightful Scent

Pamper your senses as you lather up with this shampoo’s irresistible fragrance. Top notes of juicy brazil nut and coconut blend with rich, creamy cocoa butter for a scent that’s both decadent and exotic.

Sulfate-Free, Gentle Formula

While many shampoos rely on harsh sulfates that strip hair of natural oils, this formula uses gentle, coconut-derived cleansers to refresh strands without drying or damaging. It’s free of parabens and safe for color-treated hair.

How to Use

After wetting hair, apply a generous amount of shampoo from roots to ends. Massage gently to work into a rich lather. Rinse thoroughly and follow with OGX Ever Straightening + Brazilian Keratin Therapy Conditioner. For optimal smoothing, let the conditioner sit for 1-3 minutes before rinsing. Style as desired.

Key Benefits

Brazilian keratin protein strengthens and repairs damage
Avocado, coconut and cocoa oils deeply hydrate and soften
Smooths cuticle and seals in moisture to fight frizz
Transforms unmanageable hair into straighter, shinier strands
Sulfate-free, paraben-free formula is gentle on all hair types

The OGX Difference

OGX draws inspiration from exotic ingredients found in nature to craft advanced hair care that’s affordable and effective. Their sulfate-free formulas provide performance without harsh chemicals that can strip or damage hair. Discover renewed, healthy-looking hair with the transformative properties of the OGX Ever Straightening + Brazilian Keratin Therapy collection.


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