Lock In Your Look with MILK Makeup’s Hydro Grip Primer



Achieve smooth, flawless makeup that lasts from morning to night with the MILK Makeup Hydro Grip Primer. This innovative gel primer helps your makeup stay put without drying out your skin.

The unique formula contains hydrating ingredients like blue agave extract, hyaluronic acid, and vitamin B3 that provide hydration while creating a tacky base that grips onto makeup. The result is vibrant, crease-free makeup that looks freshly applied, even after hours of wear.

Unlike many mattifying primers that can leave skin feeling dry and tight, the Hydro Grip has a comfortable, lightweight gel texture. It glides onto skin seamlessly without any greasy residue. The formula is 94% naturally derived and free of parabens, silicone, oil, and fragrance making it suitable for all skin types including sensitive and acne-prone.

Key Benefits:

Invisible gel texture that smoothly blends into skin
Contains blue agave extract that creates a tacky layer to grip makeup
Boosts hydration with hyaluronic acid, hemp seed extract, and vitamin B3
Keeps makeup looking freshly applied all day without fading or transferring
Cruelty-free, vegan, and gluten free formula suitable for sensitive skin
Flawless, Crease-Free Makeup

The struggle is real when it comes to keeping eye makeup and foundation perfectly in place. No matter how long you spend blending and perfecting your look, creasing, fading, and transferring can start to happen just hours after application.

The Hydro Grip Primer solves these common makeup woes with its ability to form a tacky layer on the skin. The blue agave extract in the formula creates a sticky base that grips onto pigments. Once color is applied on top, it stays put. No more seeing your eyeshadow crease or foundation disappear around your t-zone halfway through the day.

While locking down your look, the Hydro Grip Primer doesn’t just glue makeup onto your face. It uses hydrating ingredients like hyaluronic acid to condition skin and keep it from drying out. The result is vibrant, flawless makeup that looks freshly applied for up to 16 hours. No touchups required!

Hydrating Gel Texture

A common misconception about long-wear makeup primers is that they have to feel heavy or tight on the skin. The MILK Makeup Hydro Grip Primer breaks that myth with its lightweight, hydrating gel formula.

The primer has an innovative oil-free texture that feels cool and refreshing upon application. It smooths onto skin with ease for a barely-there feel that won’t irritate or cause breakouts. Unlike silicone-based primers that create a slippery film, the Hydro Grip becomes nicely tacky as it dries down.

Even with all-day grip, this primer won’t accentuate lines or flaky dry patches. It contains humectants like hyaluronic acid to provide hydration where you need it most. Your skin will feel nourished and comfortable, never tight or parched.

No matter your skin type, you’ll love the bounce, glow, and hydration that Hydro Grip brings. Use it alone for a natural glow or as the perfect makeup primer before foundation, eyeshadow, contour – you name it.

Clean, Vegan Formula

The MILK Makeup Hydro Grip Primer goes above and beyond to care for your skin and the environment. This primer is:

94% naturally derived
Vegan and cruelty-free
Free of parabens, silicone, oil, and fragrance
Even those with sensitive skin can use this primer without worry. The nourishing, skin-loving formula is non-irritating and won’t clog pores. It’s suitable for all skin types.

MILK Makeup aims to make effective vegan beauty products that people love to use. The Hydro Grip Primer delivers on that promise with its clean yet potent gel formula. You can feel good about glamming up without harmful ingredients or animal testing.

How To Apply

Use the Hydro Grip Primer anytime you want flawless, long-lasting makeup:

Prep skin with your favorite cleanser and moisturizer. Make sure skin is hydrated but free of excess oils.
Dispense a dime-sized amount of Hydro Grip Primer and dot onto clean skin. Focus on targeting any areas where makeup commonly breaks down like around the nose and chin.
Use your fingers or a brush to smooth the primer all over your face. Blend until it feels tacky.
Allow primer to dry down completely before layering on foundation, concealer, eyeshadow or any other complexion products.
Apply makeup as usual on top of the primer. The tacky base will keep it locked into place.
Set makeup with a light dusting of powder if desired. This will blur any pores and set the look.
Enjoy your vibrant makeup look that stays put for up to 16 hours! Reapply primer as needed.
Experiment with the Hydro Grip Primer under different makeup products. Use it under foundation for a smooth, crease-free complexion. Or apply it to bare lids before eyeshadow for intense color payoff that doesn’t budge. However you use it, the Hydro Grip Primer helps makeup look flawless for longer.

Shop MILK Makeup for Innovative, Vegan Beauty

Experience the gripping power of the Hydro Grip Primer and explore the full collection of vegan, cruelty-free makeup by MILK Makeup. This forward-thinking brand makes high-performance formulas with skin-loving ingredients.

Bring out your best complexion ever with the wide range of complexion-perfecting primers, foundations, concealers, and powders. Define eyes and lips with vibrant pops of color from the line of eyeliners, eyeshadows, blushes, and lip colors. Discover makeup that feels as good as it looks with MILK Makeup.


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